Online travel agencies (OTA) have become a primary source for customers looking to book travel online. That’s because OTAs provide access to a wide range of travel providers, from airlines and hotels to cruises and car rentals. As such, they’re in a great position to offer their customers something more than they can get from a website alone—namely personalized service and attention. This is why it’s so important for hotels and other travel providers to work with OTAs: not only do these sites drive new business your way, but they also give you an opportunity to show off your expertise as well as your unique offerings.
So how do you attract more clients through OTAs? Here are five strategies that will help increase traffic on your site:
Use social media to build relationships with your audience.
Social media is a powerful tool for building relationships with your audience. The benefits of using social media to build relationships with your audience include:
- It’s free.
- It allows you to connect directly with potential clients, giving you an opportunity to showcase your expertise and build trust with them before they ever contact you or book a trip.
- Social media provides an easy way for people who have already booked trips through online travel agencies (OTAs) but would like some extra help planning their itineraries, finding activities or transportation options, etc., so they can reach out directly through the platforms where they found their initial booking information instead of having someone else do all the work by calling them up on the phone or sending them emails asking questions about whether they want help planning their trip(s).
Get your site listed on online travel agencies.
- Get your site listed on online travel agencies.
- If you are already listed, make sure that your listing is