The Beginner’s Guide to Online Travel Agencies (OTA’s) and Global Distribution Systems

The Beginner’s Guide to Online Travel Agencies (OTA’s) and Global Distribution Systems

Travel agencies have been around for decades; in fact, the first travel agency was founded in 1841. But with the rise of online booking, many people assume that travel agencies are a thing of the past. However, there’s still a place for traditional brick-and-mortar travel agencies. In fact, many people prefer to work with them because they offer personalized service and expert knowledge about specific destinations and types of trips. In this article we’ll explore what online travel agencies are and how they can help your company thrive in today’s competitive market.

What is an online travel agency?

An online travel agency (OTA) is an online service that helps travelers book their trips. OTAs can be classified as either direct or indirect. A direct OTA sells directly to consumers, while an indirect OTA sells through travel agents.

How can you maximize your OTA presence?

As a travel agency, you can maximize your OTA presence by:

  • Providing price transparency. It’s important to provide your customers with the best possible price for their trip.
  • Ensuring that you are listed on all relevant OTAs. There are many different OTAs out there, and some may be more popular than others depending on where you’re trying to sell your product or service. For example, if someone is looking for an African safari adventure package from Johannesburg, South Africa (JNB), they might use an OTA like or Expedia because these sites have thousands of properties listed in Africa–but if they wanted something closer within Europe or North America then TripAdvisor would likely be more appropriate because it doesn’t offer as much coverage outside those regions yet still gives users access via its “Book Now” button that lets them find accommodations directly without having go through multiple steps first before seeing results! You’ll want make sure all relevant OTAs are included here so people don’t get frustrated trying find somewhere else instead.”

What are global distribution systems?

Global distribution systems (GDS) are a collection of online travel agencies that work together to offer you a vast array of travel options. They use the same software and operate in the same way, so you can find the same flight or hotel on two different websites if it’s available through the GDS.

The most popular GDSs include Sabre, Amadeus and Travelport; however there are many others out there that may be better suited to your needs depending on where you’re looking for flights or accommodations.

What does this mean for my business?

You may have heard the term OTA, but are not sure what it means. OTAs are online travel agencies that allow users to book hotels and resorts through their websites. These sites provide a central location for consumers to search for accommodations as well as compare rates from different providers. OTAs offer additional features such as reviews by previous guests, photos of rooms or property amenities and more detailed information about each establishment’s location or amenities (e.g., beachfront property).

The use of an OTA has become so popular that many travelers will only book accommodations through these services when searching for a hotel room online – even if they ultimately decide not to stay at one of those properties! This shift has led some hotels to stop allowing direct reservations altogether in order avoid losing business from this growing sector within tourism markets worldwide.”

Learn about the opportunities and pitfalls of working with online travel agencies.

As a business owner, you may be wondering how to get your hotel or resort listed on online travel agencies (OTA’s). You know that OTA’s are one of the most important distribution channels for hotels and resorts. They help fill up rooms during slow times and provide valuable marketing opportunities for businesses that want to increase their occupancy rates. But what exactly is an OTA? And why should you work with them?

In this article, we’ll discuss:

  • What online travel agencies are and how they work;
  • The benefits associated with working with these companies;
  • The pitfalls of working with them; and
  • How to choose which OTAs best suit your needs

This is a great time to start thinking about how you can leverage OTA’s and GDS’s for your business.

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