Travelocity.com is one of the most recognizable names in the travel industry. The site started out as a way to help people find flights and hotels, but has since expanded its offerings to include cruises and other travel packages. It’s no wonder why so many consumers are familiar with the brand: Travelocity has been smart about marketing its services over the years and building an online presence that attracts new customers every day.
Table of Contents
- 1 The Ultimate Travelocity Marketing Plan
- 2 1. Build a solid brand image
- 3 2. Build your email list and nurture leads with great content
- 4 3. Use Facebook and Twitter to promote your deals, but don’t neglect the other social media platforms
- 5 4. Pay-per-click advertising is a must for any travel company that wants to build a sustainable, scalable business
- 6 Online marketing can help you gain brand exposure in a variety of ways, but you need to put in the time and effort
The Ultimate Travelocity Marketing Plan
The Ultimate Travelocity Marketing Plan
Marketing plans are a crucial element of any company’s growth strategy. They help you determine what you want your brand to be known for, who your target audience is, and how to reach them with the right messages at the right times. The ultimate travelocity marketing plan includes:
- A strong mission statement that articulates why the business exists
- A clear vision of where it wants to go in the future (and how it will get there)
- An analysis of its strengths and weaknesses relative to competitors
- A detailed description of its target markets
1. Build a solid brand image
- Build a solid brand image
Your company’s brand image is the perception of your company by the public. It’s an important part of your marketing strategy because it will help you attract customers and build customer loyalty. To create a successful brand, you need to be consistent across all platforms–from the way you look (the logo, colors) to how you behave (the tone of voice used in social media posts). Your brand image should also reflect what people expect from your company based on its reputation and what others say about it online or offline. For example, if someone searches for “travelocity” on Google Images and sees images that don’t match up with what he knows about Travelocity from previous experiences with them as well as other sources like reviews from TripAdvisor or Yelp!, then this could negatively affect his perception about their services/products even though nothing has changed since those previous interactions occurred!
2. Build your email list and nurture leads with great content
- Build your email list and nurture leads with great content
The first step in building an engaged audience is to make sure you have a list of customers who have opted in to hear from you. If they’re not on the list, they won’t be able to engage with your brand or receive any information about what’s happening at Travelocity.com (or even know that such things exist).
In order for this strategy to work, we need people who want us! So how do we get them? The answer is simple: create engaging content that helps them solve problems and provides value for them–then invite those people into our community by offering something in exchange for their email address (like discounts or special offers).
You should use Facebook and Twitter to promote your deals, but don’t neglect the other social media platforms. You can also use a mix of content to reach your audience on different platforms. For example, Instagram has more of a visual focus while Pinterest is great for sharing recipes and product information. Don’t forget about hashtags!
4. Pay-per-click advertising is a must for any travel company that wants to build a sustainable, scalable business
Pay-per-click (PPC) advertising is an online marketing strategy that allows you to pay for your ad only when it’s clicked by a user. It’s an effective way to drive traffic and increase sales because it allows you to target specific keywords, phrases or demographics in order to reach the right audience with your message.
PPC ads are usually placed at the top of search results pages on Google and other popular search engines like Yahoo! Search Marketing, Bing Ads and Baidu. If you want to learn more about how PPC works using these platforms please visit our guide on Pay Per Click Advertising Strategies for Small Businesses here: https://www.travelocitycom/blog/how-to-use-pay-per-click-advertising/.
Online marketing can help you gain brand exposure in a variety of ways, but you need to put in the time and effort
Online marketing can help you gain brand exposure in a variety of ways, but you need to put in the time and effort. The good news is that there are many different types of online marketing strategies available for businesses trying to get their name out there.
Using email marketing is one way that Travelocity has been able to achieve success with their online efforts. They’ve built an email list with over 4 million subscribers by providing great content on their blog and other social media platforms like Facebook, Twitter, Instagram and Pinterest.
Travelocity is a great example of an online marketing strategy that works. Their website has all of the right features, plus they use social media and pay-per-click advertising to promote their deals. As with any company, it takes time and effort to build up your brand image online–but with the right tools and strategies at your disposal (like those outlined above), anyone can do it!