Travelocity.com is one of the most recognizable names in the travel industry. The site started out as a way to help people find flights and hotels, but has since expanded its offerings to include cruises and other travel packages. It’s no wonder why so many consumers are familiar with the brand: Travelocity has been smart about marketing its services over the years and building an online presence that attracts new customers every day.

The Ultimate Travelocity Marketing Plan

The Ultimate Travelocity Marketing Plan

Marketing plans are a crucial element of any company’s growth strategy. They help you determine what you want your brand to be known for, who your target audience is, and how to reach them with the right messages at the right times. The ultimate travelocity marketing plan includes:

• A strong mission statement that articulates why the business exists
• A clear vision of where it wants to go in the future (and how it will get there)
• An analysis of its strengths and weaknesses relative to competitors
• A detailed description of its target markets

1. Build a solid brand image

• Build a solid brand image

Your company’s brand image is the perception of your company by the public. It’s an important part of your marketing strategy because it will help you attract customers and build customer loyalty. To create a successful brand, you need to be consistent across all platforms–from the way you look (the logo, colors) to how you behave (the tone of voice used in social media posts). Your brand image should also reflect what people expect from your company based on its reputation and what others say about it online or offline. For example, if someone searches for “travelocity” on Google Images and sees images that don’t match up with what he knows about Travelocity … Continue reading >>>